An excellent post on social business by Julie Yamamoto of IBMCAI with 2 insightful, useful reports: IBM Business Tech Trends #IBMBTT by Susanne Hupfer and Sandy Carter + #IBMSocialStudy by Alison Fether.
Are you sitting on the social technologies launch pad, poised for takeoff? Already soaring in digital engagement? Or still working out how to build a starship?
Social technology adoption has more than doubled in the past two years, and leading enterprises are achieving a wide range of objectives from social capabilities (Source: IBM Business Tech Trends Study). But it’s a long way to the stars – and the path is not always clear.
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