Riding the social technology rocket ship #IBMSocialStudy

An excellent post on social business by Julie Yamamoto of IBMCAI with 2 insightful, useful reports: IBM Business Tech Trends #IBMBTT by Susanne Hupfer and Sandy Carter + #IBMSocialStudy by Alison Fether.

IBM Center for Applied Insights

Are you sitting on the social technologies launch pad, poised for takeoff? Already soaring in digital engagement? Or still working out how to build a starship?

Social technology adoption has more than doubled in the past two years, and leading enterprises are achieving a wide range of objectives from social capabilities (Source:  IBM Business Tech Trends Study).  But it’s a long way to the stars – and the path is not always clear.

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